Lauren Mrzljak serves as Vice President of Business Development for Global Direct Mail & Marketing and Concordia Group. She works with clients of all sizes to develop and execute marketing and public affairs strategies that drive results.
Lauren began her career working alongside the Speaker of the House, helping lead campaigns to victory across the state. With nearly 20 years of experience, she has seamlessly woven her expertise into the fabric of campaigns engaging with a diverse array of candidates and elected officials across municipal and statewide domains.
She played a key role in maintaining a House majority for four consecutive election cycles before serving as a Senior Advisor at a public affairs firm. There, she focused on grassroots organization and issue advocacy services, further solidifying her multifaceted impact.
Since joining Global and Concordia Group, Lauren has led strategic efforts for political and advocacy clients across the Midwest. She has helped win two high-profile races against incumbent opponents and successfully led efforts to defeat a $43 million bond referendum. She regularly works with both grassroots and grasstop leaders to build coalitions and advance client priorities.
Lauren’s expertise includes campaign management, data strategy, coalition building, issue messaging, research, project management, and event coordination. She is committed to her clients’ success and brings a proven track record in politics and advocacy. Lauren is known for practical strategy, disciplined execution, and measurable results.